All posts in Social Media

While I’m on a blogging hiatus these next couple of weeks to watch more basketball than should be humanly legal, here’s a post I did a couple of months ago that is truly changing the world. Enjoy. I like Facebook. I think you probably like it, too. It’s a great site for making and strenthening…

I know some of you laughed when you read the title of this post. “Facebook go down? What 6th world country will I be living in when this technological Armageddon goes down?” I realize you’re probably right and that the odds of Facebook totally crashing are about as high as Santa dropping a cool million down my…

19th century philosopher William James once tweeted, “To study the abnormal is the best way of understanding the normal.” Ok, he didn’t really tweet that. William, or “Bill” as I like to think he’d like for me to call him, would probably think you were some sort of sorcerer if you tried to explain the internet and Twitter…

“I could care less what you had for breakfast.” These words were uttered in late 2006 by a very skeptical person- me. Five years and 200 million users later, I admit I was wrong. I do want to know what you had for breakfast. In fact, tell me what you had for lunch and how…

“You are your brand.” I forget the marketing savant that said that, but it’s so mind-blowingly simple. In just a few words, it sums up what branding is ultimately all about and illuminates the roadmap to creating a memorable brand with one word: you. Whether you’re a big company, a small hometown business, or just a…